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What you need to know before purchasing Culture Amp

Employee Experience compared to
Leader Experience.

Before choosing an employee experience platform, you should understand the difference a Leader Experience Platform can make to your business performance.

Overview of Culture Amp

Culture Amp is a market-leading employee experience platform that helps organisations improve employee engagement, performance, and development. It combines organisational psychology and data science to provide insights that drive meaningful workplace improvements.

The platform enables companies to:

  • Launch employee surveys quickly and analyze feedback with AI-powered insights.

  • Enhance performance management through structured feedback loops and development plans.

  • Leverage People Science to build high-performing workplace cultures.

  • Drive business outcomes by connecting HR priorities with strategic goals.

Culture Amp is used by 6,500+ companies worldwide and has processed over 1.4 billion responses to help organisations create a better world of work. You can learn more about it here.

Culture Amp has tiered support, with live chat available to certain customer types.

Key Shortcomings of Culture Amp Compared to REACH LX

  1. Less Focus on Leadership Effectiveness

    • Culture Amp primarily focuses on employee engagement and analytics, whereas REACH LX is also designed for leadership development, offering strengths-based assessments and coaching programs.

  2. Limited Personalised Learning Paths

    • REACH LX provides self-directed micro-learning and curated development pathways, whereas Culture Amp’s learning resources are less structured for individual leadership growth.

  3. No Strengths-Based Assessments

    • REACH LX incorporates strengths-based assessments to help leaders and employees understand their capabilities, while Culture Amp does not have a dedicated strengths-based framework.

  4. Fewer Coaching & Development Tools

    • REACH LX offers structured coaching programs and development dashboards, whereas Culture Amp focuses more on survey-driven insights rather than hands-on leadership coaching.

  5. Less Emphasis on Talent Selection

    • REACH LX includes talent attraction and selection tools, helping organisations identify and recruit top talent using strengths-based interviewing. Culture Amp does not have a dedicated talent selection feature.

  6. No Dedicated Leadership Dashboards

    • REACH LX provides leadership dashboards that track development progress and engagement trends, whereas Culture Amp’s analytics are more focused on employee sentiment rather than leadership effectiveness.

  7. More focus on surveys and analytics, less on tools

    • While Culture Amp does include some tools and resources, because it is an employee experience platform, whereas REACH LX is a leadership experience platform, which includes employee experience, REACH includes a larger range of tools designed to help leaders at more steps of leadership.

  8. No Personality/Psychometrics or Agility

  • REACH LX includes REACH Profiles that includes from profiling tools such as DISC or MBTI, and extends upon those tools functionality with skills and agility measurement and development and AI coaching.

Choose Culture Amp if you are a large organisation with a focus is on employee engagement surveys, analytics and data-driven insights. Together with some performance management tools.

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Overview of REACH LX

REACH LX is a leadership and employee engagement platform designed to help organisations develop leadership capabilities, improve team performance, and enhance employee engagement.

Some key features of REACH LX include:

  • Leadership Development: Provides tools, training, and AI-powered insights to help leaders excel at every stage of the employee lifecycle.

  • Employee Engagement: Uses AI-driven culture and pulse surveys to analyse engagement levels and provide actionable recommendations.

  • Performance Management: Offers AI-enhanced tools to improve team performance, including strengths-based assessments and coaching programs.

  • Talent Attraction & Selection: Helps organisations attract top talent and build engaged teams through strengths-based interviewing and development pathways.

  • Personalised Learning: Provides self-directed micro-learning and curated development pathways to enhance individual and team agility.

  • Live support for all clients: REACH focusses on growing with mid-market clients, and provides top level, live chat support regardless of size.

REACH LX is designed to scale leadership effectiveness while keeping costs manageable, making it a valuable tool for organisations looking to improve workplace culture and performance.

Choose REACH LX if you want employee engagement surveys, analytics and actionable insights, as a subset of a complete Leader Experience platform.

Including strengths-based assessments, coaching, and personalised learning and personality profiling, and tools for every step of the employee lifecycle such as attraction, selection, connection, coaching, development and beating bias in promotion and succession.

Or if you are an SME wanting a more affordable solution and top tier service.

Key Shortcomings of REACH LX Compared to Culture Amp

  1. Smaller User Base & Market Presence

    • Culture Amp is widely used by 6,500+ companies globally, REACH LX is evidence-based, data-led and has a global client base, with 1,000,000’s of data points, it currently has a smaller footprint in comparison.

  2. Fewer Integrations

    • Culture Amp integrates with various HR and performance management tools, whereas REACH LX has fewer third-party integrations.
      REACH LX has ready to go integrations with Microsoft Teams, Outlook and Microsoft 365, and some other integrations pre-built and rest API’s to integrate with other systems.
      Organisations seeking out of the box integrations into other than the Microsoft ecosystem and without development, may have less integration work with Culture Amp.

  3. Less Focus on DEI Initiatives

    • Culture Amp has dedicated tools for diversity, equity, and inclusion (DEI), helping organisations track and improve workplace inclusivity. REACH LX does not emphasise DEI analytics as strongly. REACH LX is less explicit about DEI, however it provides tools based on strengths and avoiding bias, it also equips teams to recognise diversity as strengths, and enables organisations to develop and promote from within using a data-led approach and avoid bias,

  4. No Position Management Features

    • Culture Amp’s acquisition of Orgnostic has introduced position management tools, including turnover prediction models and budgeting tools, which REACH LX provides insights around ‘Intention to stay’ but does not currently offer some of the features such as turn over prediction models.

Culture Amp compared to REACH LX

Feature Culture Amp REACH LX
Core Robust Features
Employee engagement, performance management, and people analytics 		✅ ✅
Customisable
Leadership development 		❌ ✅
Staff Development
Extensvice 		❌ ✅
Assessment Length
The average time it takes for a user to complete the full assessment. Shorter durations generally lead to higher completion rates, especially in workplace settings. 		15-minutes 10-12 minutes
Valid and Reliable
Based on intense academic rigour - is proven to be valid and reliable above accepted industry standards. 		✅ ✅
Traits
Measures stable personality traits or preferences that influence behaviour, communication, and decision-making across a variety of settings. 		✅ ✅
Skills
Measures 16 core skills which are core to effective communication and leadership. 		✅ ✅
Reach Quotient (RQ)
A quantified measure of behavioural agility - how effectively a person can adapt their style to suit different people, tasks, and contexts. Often represented as a zone or score that reflects both natural preferences and developed flexibility. 		Partial ✅
Individual Reports
Provides personalised insights tailored to individual users. These typically include:
• Leading Profile
• Communication Profile
• Selling Profile
• Role Specific Profiles x 19
• Reach Summary
• Personal Interview Coach
• Interview Companion
• Personal Style Profile
• Coaching Companion 		❌
Additional cost for extra reports		 ✅
No additional cost for reports
Team Reports
Offers aggregated data and visualisations that reflect team dynamics, including:
• Team Development Companion
• Sales Team Development Companion
• Executive Leadership and Board Level Development Companion
• Virtual Team Leadership Report
• Team Training and Facilitation Guide
• Team Visualiser
• Team Synergy Resources 		$$$
Additional cost for extra reports		 ✅
No additional cost for reports
Personal Development Dashboard
A hub that curates development pathways for an individual based on their assessment results, helping users take immediate action toward skill growth and behavioural agility. 		❌ ✅
Automatic Report Delivery (Controllable)
Reports can be set to automatically generate and be distributed upon assessment completion - configurable based on organisation needs or user roles. 		❌ ✅
Resources for Growth
Access to supplementary learning materials, online courses, or toolkits that align with assessment insights to support personal or professional development. 		❌ ✅
AI Coach
An advanced AI feature designed to equip leaders with emotional intelligence at scale. By interpreting the behavioural profile data, it provides real-time, targeted coaching prompts that help leaders understand how individuals think, communicate, and work - enabling more effective, personalised conversations. 		❌ ✅
Norm Groups
Norm groups for Australia, Asia-Pacific, Africa and North Amercia - the psychometric data has been benchmarked against a representative local population sample to enhance contextual relevance. 		❌ ✅
MS Teams Plugin
Ongoing access to learning and growth reporting without leaving Teams or other popular workplace environments. 		❌ ✅

Plus, as part of the REACH solution, you get access to powerful tools that work alongside the profiles to improve engagement, strengthen team culture, and drive measurable growth across your organisation.

REACH LX - the broader platform uniquely maintains a consistent framework from ‘Self’ (REACH Profiles) to 360’s feedback for leaders to Culture - the outcomes of my leadership… and it’s all from the one platform. This IS the most powerful personal and leadership development process in the world today.

Self

360

Culture

Additional Features DISC REACH
360 Feedback Tools
Includes the ability to create 360 feedback assessments, integrating Reach Profile insights for deeper interpretation. Enables a more holistic understanding by combining self-assessment with peer, manager, and team feedback. 		Some providers ✅
Engagement
Provides tools to understand where team engagement and culture currently stand, why it looks the way it does, and what actions will have the biggest impact. Includes analytics to identify blind spots, visual heat maps to highlight priority areas, and clear guidance to improve motivation, retention, and team energy - fast. Engagement reports are aligned to leadership and behavioural factors measured in the Reach Profile creating a common language and tread from the Reach Profile to 360 Surveys and Engagement results. 		❌ ✅
Organisation or Team Training Needs Analysis
A feature that uses aggregated data to identify development priorities or skill gaps across teams or business units - informing strategic training decisions. 		❌ ✅
Strengths Search
Allows organisations to search for individuals with specific strengths, skills, competencies, qualifications, certifications or behavioural preferences, supporting capability mapping, succession planning, and team design. 		❌ ✅

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Belinda Straughan Winks - TMS Certified | Master of Science and Organizational Psychology | Positive Psychology Practitioner | Bachelor of Business, International Business, Business Law and Tax.

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