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Or just doing what you’ve done before?




What you need to know before purchasing DISC profiles

Personality Profiling in the age of AI.




Before choosing a behavioural or personality profiling tool such as DISC assessments, it’s important to know there is a more modern approach built for now.

Overview of DISC

DISC is one of the most well-known behavioural profiling tools in the world. It meets industry standards for validity and reliability.

Based on four core behavioural styles (Dominance, Influence, Steadiness, and Conscientiousness), DISC helps individuals understand their preferred style of communication and interaction.

DISC is commonly used in team-building, hiring, and professional development contexts.

DISC provides effective and reliable assessment and reporting:

  • Behavioural styles

Pros of DISC

  • Easy to understand and explain

  • Has been around for a long time

  • Reasonably priced for what it provides

  • Good starting point for basic style awareness


Limitations of DISC

  • Primarily descriptive, with limited developmental insight

  • Lacks tools for tracking growth or behavioural agility over time

  • Typically does not include team reports or AI support

  • Static snapshot - doesn’t adapt or evolve with the individual

  • No built-in personal development tools or real-time coaching prompts

  • It’s 'interesting’ but there’s no next step.

  • Insights that were a ‘moment in time’ and pdf reports that get put in the drawer.

  • Applying insights and frameworks from the debrief requires retention, synthesis and application in different contexts by the leader and team members.

    Realistically, only the most vague, broad-brush principals live on after the session.

Pros of debriefing DISC

  • Accessible language that most people pick up quickly

  • A solid experience, providing aha moments, using a similar formula since the 90’s

  • Great for people that want to do what they have always done.

  • A good ‘moment in time’ experience

Cons of debriefing DISC

  • People can respond “if that’s the way I am, people just need to accept me” - which is counter-productive to the goal of developing awareness.

  • People can push back “you can’t put me in a box like that - there is more to me, and I am different to that other person that you put in the same box as me”

  • The workshop is done, the reports get put in a drawer and insights and memories fade

  • There’s no next step of the facilitator or the participants, and no on-demand insights to help leaders apply the awareness they got in the session.

DISC is the right choice for people that want to do what they have always done, and provide a 1990’s experience.

The good news

If you are experienced with DISC it is easy to move to REACH. So giving your clients the modern, value-added experience will be an easy transition.

If you are new to this industry, and haven’t used either before, the REACH Certification is lower cost, available on demand and sets you up for success.


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More modern and complete REACH Profiles

REACH Profiles are a new-generation behavioural profiling tool that meets the needs and expectations of todays’ world.

REACH is based on intense academic rigour and like DISC is above industry standard for validity and reliability. Based on four core behavioural styles (Driver, Advisor, Coach, Counsellor) REACH helps individuals understand their preferred style of communication and interaction.

REACH Profiles are commonly used in team-building, hiring, and professional development contexts.

REACH provides effective and reliable assessment and reporting:

  • Behavioural styles, Skills, Strengths and agility (REACH)

Pros of REACH Profiles

For a similar price to DISC, and using a single instrument, REACH provides:

  • Many individual and team reports

  • That are purpose built for different situations - so there is always the right style of report for the type of debrief

  • All reports are easy to explain with accessible language and clear visuals

    And in the single instrument REACH also measures and reports

  • Agility to adapt (REACH Quotient)

  • 16 core skills

  • Strengths

    Then REACH also

  • Provides personal learning pathways, including content curated for each person.

  • So as well as building awareness and providing insights, REACH provides a personally curated, development pathway. Resulting in personal growth, and a longer, higher value relationship with their facilitator.



Awareness | REACH (agility) | Learning & Growth

  • And by re-taking REACH people can see their growth and next development focus - which means there is a next step for the participant and the facilitator.


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Pros of debriefing REACH

  • Simple language that everybody ‘gets’ - becomes the common language immediately.

  • Easy to use, polished presentation comes as part of the certification program.

  • Powerful and visual group reports are no extra cost.

  • The focus on reaching/flexing, the development pathways, and uniquely powerful leadership reports means the common pushback points don’t arise, so there’s no contentious points in the debrief to overcome - which leads to a better experience for the facilitator and the participants.



  • Lives on with next steps for participants and the facilitator, and the leader can gain insights from REACH AI for in-the-moment coaching. No longer a 90’s style experience based on pdfs alone.

REACH is the right choice for people that want to provide current best-practice and the most value to their clients.

REACH results feed AI that gives leaders EQ

Yes! Leaders can gain access to the REACH copilot how to lead, manage, motivate. give feedback, resolve conflict and more because the AI can provide.

Now instead of trying to recall insights from a class, and apply them in different contexts as memories fade, AI can provide deep contextual insights on-the-fly when they are needed most.

A whole new world instead of just pdfs that are ‘interesting’ and get put in the drawer.



DISC Assessment compared to REACH Profiles

Feature DISC REACH
Instantly accessible Certifications and self-serve ordering
Access certifications and assessments instantly. Start now, work with clients as a Certified Practitioner tomorrow. 		❌ ✅
Customisable
Users can add additional groups of questions to the assessment. Which means role-specific and company specific questions can be asked using the one survey. Great for recruitment and selection, and leadership development. 		❌ ✅
Assessment Length
The average time it takes for a user to complete the full assessment. Shorter durations generally lead to higher completion rates, especially in workplace settings. 		15-minutes 10-12 minutes
Valid and Reliable
Based on intense academic rigour - is proven to be valid and reliable above accepted industry standards. 		✅ ✅
Traits
Measures stable personality traits or preferences that influence behaviour, communication, and decision-making across a variety of settings. 		✅ ✅
Skills
Measures 16 core skills which are core to effective communication and leadership. 		✅ ✅
Reach Quotient (RQ)
A quantified measure of behavioural agility - how effectively a person can adapt their style to suit different people, tasks, and contexts. Often represented as a zone or score that reflects both natural preferences and developed flexibility. 		Partial ✅
Individual Reports
Provides personalised insights tailored to individual users. These typically include:
• Leading Profile
• Communication Profile
• Selling Profile
• Role Specific Profiles x 19
• Reach Summary
• Personal Interview Coach
• Interview Companion
• Personal Style Profile
• Coaching Companion 		❌
Additional cost for extra reports		 ✅
No additional cost for reports
Team Reports
Offers aggregated data and visualisations that reflect team dynamics, including:
• Team Development Companion
• Sales Team Development Companion
• Executive Leadership and Board Level Development Companion
• Virtual Team Leadership Report
• Team Training and Facilitation Guide
• Team Visualiser
• Team Synergy Resources 		$$$
Additional cost for extra reports		 ✅
No additional cost for reports
Personal Development Dashboard
A hub that curates development pathways for an individual based on their assessment results, helping users take immediate action toward skill growth and behavioural agility. 		❌ ✅
Automatic Report Delivery (Controllable)
Reports can be set to automatically generate and be distributed upon assessment completion - configurable based on organisation needs or user roles. 		❌ ✅
Resources for Growth
Access to supplementary learning materials, online courses, or toolkits that align with assessment insights to support personal or professional development. 		❌ ✅
AI Coach
An advanced AI feature designed to equip leaders with emotional intelligence at scale. By interpreting the behavioural profile data, it provides real-time, targeted coaching prompts that help leaders understand how individuals think, communicate, and work - enabling more effective, personalised conversations. 		❌ ✅
Norm Groups
Norm groups for Australia, Asia-Pacific, Africa and North Amercia - the psychometric data has been benchmarked against a representative local population sample to enhance contextual relevance. 		❌ ✅
MS Teams Plugin
Ongoing access to learning and growth reporting without leaving Teams or other popular workplace environments. 		❌ ✅


Plus, as part of the REACH solution, you get access to powerful tools that work alongside the profiles to improve engagement, strengthen team culture, and drive measurable growth across your organisation.

REACH LX - the broader platform uniquely maintains a consistent framework from ‘Self’ (REACH Profiles) to 360’s feedback for leaders to Culture - the outcomes of my leadership… and it’s all from the one platform. This IS the most powerful personal and leadership development process in the world today.


Self


360


Culture



Additional Features DISC REACH
360 Feedback Tools
Includes the ability to create 360 feedback assessments, integrating Reach Profile insights for deeper interpretation. Enables a more holistic understanding by combining self-assessment with peer, manager, and team feedback. 		Some providers ✅
Engagement
Provides tools to understand where team engagement and culture currently stand, why it looks the way it does, and what actions will have the biggest impact. Includes analytics to identify blind spots, visual heat maps to highlight priority areas, and clear guidance to improve motivation, retention, and team energy - fast. Engagement reports are aligned to leadership and behavioural factors measured in the Reach Profile creating a common language and tread from the Reach Profile to 360 Surveys and Engagement results. 		❌ ✅
Organisation or Team Training Needs Analysis
A feature that uses aggregated data to identify development priorities or skill gaps across teams or business units - informing strategic training decisions. 		❌ ✅
Strengths Search
Allows organisations to search for individuals with specific strengths, skills, competencies, qualifications, certifications or behavioural preferences, supporting capability mapping, succession planning, and team design. 		❌ ✅


Upgrade to REACH Profiles to work with individuals today

10 X Profiles +
REACH Practitioner Certification Bundle only $1,250*


10X


+


For the cost of only 10 Profiles, you get 10 Profiles AND your REACH Certified Practitioner - save $1,295!

*New users only


For the cost of only 10 Profiles, you get 10 Profiles AND your REACH Group Debrief Certification (including workshop presentation) - save $1,295!

10 X Profiles +
Group Debrief Certification
Bundle only $1,250*

Upgrade to REACH profiles for group idebriefs today


10X


+

*New users only



“The best online learning experience I have ever had”

Belinda Straughan Winks - TMS Certified | Master of Science and Organizational Psychology | Positive Psychology Practitioner | Bachelor of Business, International Business, Business Law and Tax.


Or Get the Advanced Practitioner Bundle for Only $2,000 - a total saving of $1,840

10X


+


+


and earn


Or Buy 10X Profiles + REACH Certified Practitioner + REACH Group Debrief successfully complete both Certifications and earn status of Advanced REACH Practitioner