Are you still giving your clients the best?
Or just doing what you’ve done before?
What you need to know before purchasing MBTI profiles
Personality Profiling in the age of AI.
Before choosing a behavioural or personality profiling tool such as MBTI assessments, it’s important to know there is a more modern approach built for now.
Overview of MBTI
The Myers-Briggs Type Indicator (MBTI) is a personality assessment that categorizes individuals into 16 distinct types based on preferences in four areas: energy (extraversion/introversion), information processing (sensing/intuition), decision-making (thinking/feeling), and lifestyle (judging/perceiving).
It helps users understand their strengths, communication styles, and career compatibility.
MBTI is commonly used in team-building, and professional development contexts.
MBTI provides reports on behavioural styles that are enjoyed by many people, it prvoides reports about:
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Behavioural styles
Pros of MBTI
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People enjoy it
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Very well recognised brand
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Reasonably priced for what it provides
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A good ice breaker or team session
Limitations of MBTI
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Not regarded as a valid or reliable assessment
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It's own wikipedia page refers to it as the world's most widley used fortune cookie
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Lacks tools for tracking growth or behavioural agility over time
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Static snapshot - doesn’t adapt or evolve with the individual
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No built-in personal development tools or real-time coaching prompts
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It’s 'interesting’ but there’s no next step.
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Insights that were a ‘moment in time’ and pdf reports that get put in the drawer.
Pros of debriefing MBTI
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Accessible language that most people pick up quickly
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A solid experience, providing aha moments, using a similar formula since the 90’s
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Great for people that want to do what they have always done.
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Many people enjoy it and disregard the lack of evidence supporting the tool
Cons of debriefing MBTI
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If people take the assessment a second time, they will often come out as something different - because it is not valid or reliable. This can cause challenges for the facilitator.
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People can respond “it that’s the way I am, people just need to accept me” - which is counter-productive to the goal of developing awareness.
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The workshop is done, the reports get put in a drawer and insights and memories fade
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There’s no next step of the facilitator or the participants, and no on-demand insights to help leaders apply the awareness they got in the session.
MBTI is the right choice for people that want to do what they have always done, and provide a 1980’s experience.
The good news
If you are experienced with MBTI it is easy to move to REACH. So giving your clients the modern, value-added experience will be an easy transition.
If you are new to this industry, and haven’t used either before, the REACH Certification is lower cost, available on demand and sets you up for success.
V S
More modern and complete REACH Profiles
REACH Profiles are a new-generation behavioural profiling tool that meets the needs and expectations of todays’ world.
REACH is based on intense academic rigour and like MBTI is above industry standard for validity and reliability. Based on four core behavioural styles (Driver, Advisor, Coach, Counsellor) it helps individuals understand their preferred style of communication and interaction.
REACH Profiles are commonly used in team-building, hiring, and professional development contexts.
REACH provides effective and reliable assessment and reporting:
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Behavioural styles
Pros of REACH Profiles
For a similar price to MBTI, and using a single instrument, REACH also effectively and reliably assesses:
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Easy to explain with accessible language
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Many purpose-built reports - so there is always the right report for the type of debrief
And in the single instrument REACH also measures and reports
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Agility to adapt (REACH Quotient)
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16 core skills
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Strengths
Then REACH also
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Provides personal learning pathways, including content curated for each person.
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So as well as building awareness and providing insights, REACH provides a personally curated, development pathway. Resulting in personal growth, and a longer, higher value relationship with their facilitator.
Awareness | REACH (agility) | Learning & Growth
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And by re-taking REACH people can see their growth and next development focus - which means there is a next step for the participant and the facilitator.
REACH results feed AI that gives leaders EQ
Yes! Leaders can gain access to the REACH copilot how to lead, manage, motivate. give feedback, resolve conflict and more because the AI can provide.
A whole new world instead of just pdf’s that are ‘interesting’ and get put in the drawer.
Pros of debriefing REACH
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Simple language that everybody ‘gets’ - becomes the common language immediately.
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Easy to use, polished presentation comes as part of the certification program.
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Powerful and visual group reports are no extra cost.
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The focus on reaching/flexing, the development pathways, and uniquely powerful leadership reports means the common pushback points don’t arise, so there’s no contentious points in the debrief to overcome - which leads to a better experience for the facilitator and the participants.
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Lives on with next steps for participants and the facilitator, and the leader can gain insights from REACH AI for in-the-moment coaching. No longer a 90’s style experience based on pdfs alone.
REACH is the right choice for people that want to provide current best-practice and the most value to their clients.
MBTI Assessment compared to REACH Profiles
| Feature | MBTI | REACH |
|---|---|---|
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Customisable Users can add additional groups of questions to the assessment. Which means role-specific and company specific questions can be asked using the one survey. Great for recruitment and selection, and leadership development. |
❌ | ✅ |
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Assessment Length The average time it takes for a user to complete the full assessment. Shorter durations generally lead to higher completion rates, especially in workplace settings. |
20-30-minutes | 10-12 minutes |
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Valid and Reliable Based on intense academic rigour - is proven to be valid and reliable above accepted industry standards. |
❌ | ✅ |
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Traits Measures stable personality traits or preferences that influence behaviour, communication, and decision-making across a variety of settings. |
✅ | ✅ |
|
Skills Measures 16 core skills which are core to effective communication and leadership. |
✅ | ✅ |
|
Reach Quotient (RQ) A quantified measure of behavioural agility - how effectively a person can adapt their style to suit different people, tasks, and contexts. Often represented as a zone or score that reflects both natural preferences and developed flexibility. |
Partial | ✅ |
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Individual Reports Provides personalised insights tailored to individual users. These typically include: • Leading Profile • Communication Profile • Selling Profile • Role Specific Profiles x 19 • Reach Summary • Personal Interview Coach • Interview Companion • Personal Style Profile • Coaching Companion |
❌ Additional cost for extra reports |
✅ No additional cost for reports |
|
Team Reports Offers aggregated data and visualisations that reflect team dynamics, including: • Team Development Companion • Sales Team Development Companion • Executive Leadership and Board Level Development Companion • Virtual Team Leadership Report • Team Training and Facilitation Guide • Team Visualiser • Team Synergy Resources |
$$$ Additional cost for extra reports |
✅ No additional cost for reports |
|
Personal Development Dashboard A hub that curates development pathways for an individual based on their assessment results, helping users take immediate action toward skill growth and behavioural agility. |
❌ | ✅ |
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Automatic Report Delivery (Controllable) Reports can be set to automatically generate and be distributed upon assessment completion - configurable based on organisation needs or user roles. |
❌ | ✅ |
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Resources for Growth Access to supplementary learning materials, online courses, or toolkits that align with assessment insights to support personal or professional development. |
❌ | ✅ |
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AI Coach An advanced AI feature designed to equip leaders with emotional intelligence at scale. By interpreting the behavioural profile data, it provides real-time, targeted coaching prompts that help leaders understand how individuals think, communicate, and work - enabling more effective, personalised conversations. |
❌ | ✅ |
|
Norm Groups Norm groups for Australia, Asia-Pacific, Africa and North Amercia - the psychometric data has been benchmarked against a representative local population sample to enhance contextual relevance. |
❌ | ✅ |
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MS Teams Plugin Ongoing access to learning and growth reporting without leaving Teams or other popular workplace environments. |
❌ | ✅ |
Plus, as part of the REACH solution, you get access to powerful tools that work alongside the profiles to improve engagement, strengthen team culture, and drive measurable growth across your organisation.
REACH LX - the broader platform uniquely maintains a consistent framework from ‘Self’ (REACH Profiles) to 360’s feedback for leaders to Culture - the outcomes of my leadership… and it’s all from the one platform. This IS the most powerful personal and leadership development process in the world today.
Self
360
Culture
| Additional Features | MBTI | REACH |
|---|---|---|
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360 Feedback Tools Includes the ability to create 360 feedback assessments, integrating Reach Profile insights for deeper interpretation. Enables a more holistic understanding by combining self-assessment with peer, manager, and team feedback. |
Some providers | ✅ |
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Engagement Provides tools to understand where team engagement and culture currently stand, why it looks the way it does, and what actions will have the biggest impact. Includes analytics to identify blind spots, visual heat maps to highlight priority areas, and clear guidance to improve motivation, retention, and team energy - fast. Engagement reports are aligned to leadership and behavioural factors measured in the Reach Profile creating a common language and tread from the Reach Profile to 360 Surveys and Engagement results. |
❌ | ✅ |
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Organisation or Team Training Needs Analysis A feature that uses aggregated data to identify development priorities or skill gaps across teams or business units - informing strategic training decisions. |
❌ | ✅ |
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Strengths Search Allows organisations to search for individuals with specific strengths, skills, competencies, qualifications, certifications or behavioural preferences, supporting capability mapping, succession planning, and team design. |
❌ | ✅ |
Do you want to provide profiles and debriefs to a client in the coming days?
Easy! Get started today.
You can be certified for individual and group debriefs with ALL the resources you need to do individual or group debriefs and a live account with everything you need within 24-hours.
Use REACH Profiles to work with individualsin 3 easy steps.
Become a REACH Certified Practitioner
6-hours online
$1,295 inc GST
You’ll get a login to the platform as part of the process and be able to purchase profiles immediately - $125 each. (Get in touch for volume MBTIounts)
“The best online learning experience I have ever had”
Belinda Straughan Winks - TMS Certified | Master of Science and Organizational Psychology | Positive Psychology Practitioner | Bachelor of Business, International Business, Business Law and Tax.
Use REACH profiles to work with a group in 3 easy steps.
Become REACH Group Debrief Certified Practitioner
8-hours online (includes your workshop resources) $1,295 inc GST
You’ll get a login to the platform as part of the process and be able to purchase profiles immediately - $125 each
(Get in touch for volume MBTIounts)
Or buy the REACH Advanced Practitioner Bundle now and save $590
Become a REACH Certified Practitioner and REACH Group Debrief Certified for only $2,000
For a limited time, also get the Group 360 debrief certification, usually $499 for no extra cost!
Complete all 3 Certifications to gain recognition as a REACH Certified Expert!